Leading cross-functional teams

By Ken Norton

I first gave this talk at Berkeley's Haas School of Business in November 2005 and then again at the SVPMA monthly meeting in January 2007. I'm pleased that "bringing the donuts" has started to become synonymous with product management. These slides have taken on a life of their own and I continue to get emails and tweets from people who've discovered them.

Here's the original deck I used in 2005. The SVPMA talk used a longer, derivative version that I don't like as much now. I got too fancy with images and examples and the like. Short and simple always wins in the end.

About Ken Norton

• How to hire a product manager: What are the characteristics of great product managers, and how do you hire one?
• How to work with software engineers: My Ten-Step Plan for Working With Engineers. Or more to the point: how to make engineers do what you tell them to do.

Ken is a partner at Google Ventures. Prior to joining Google Ventures, Ken was a group product manager at Google. Ken joined Google in 2006 with the acquisition of JotSpot, where he was vice president of products.

Leading cross-functional teams by Ken Norton is licensed under a Creative Commons Attribution 3.0 Unported License.